Behind the Brand: Nature Tracks on the Punisher Waterfowl Podcast
This month, we were proud to be featured on the Punisher Waterfowl Podcast, joining hosts Damien and Phil for an in-depth interview about all things Nature Tracks. Representing the brand was our own Harry Avrith, Head of Product Development, who shared how our journey began and where it’s headed next.
From First Prototype to Field-Tested Innovation
In the episode, we talk about how our very first scented shoe covers were born—from the earliest prototypes to the rigorous field testing that helped us shape a product hunters actually need. Every Nature Tracks item is built on real feedback, tested in real conditions, and improved through hands-on experience with local guides and passionate outdoorsmen.
The Work Behind the Gear
Building Nature Tracks hasn’t been easy. It’s taken long days at trade shows, tight feedback loops with hunters, and countless hours of testing, refining, and retesting our products in the field. We also talked about the importance of partnering with local retailers across Quebec and Ontario to bring our gear closer to the hunting communities we serve.
Launching the Peak Series
We also dove into the launch of our brand new Peak Series waterproof collection—including dry bags, floatable rifle cases, and rugged duffles built for the most demanding hunts. Designed to perform in all conditions, this line represents our commitment to combining technical innovation with the realities of the hunt.
More to Come
This is just the beginning. We’re already working on exciting new developments for the seasons ahead—and we can’t wait to be back on the show with more of the Nature Tracks team to share what’s next.
Watch the Full Interview
Check out the full episode below and get a behind-the-scenes look at how your favourite hunting gear is made:
– The Nature Tracks Team
